BRAND PORTFOLIO PERFORMANCE

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Time period	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC
WoW	1 488	-12.0%	38.6%	-4.1	918 076	-12.3%	76.1%	-3.3	-2.7%
MoM	6 831	23.9%	41.0%	7.5	4 298 274	25.2%	78.3%	5.9	1.1%
YTD	9 274	-18.5%	40.7%	-10.2	5 807 140	11.4%	78.0%	-2.4	1.9%
MAT	71 313	-30.8%	38.6%	-13.7	40 280 279	-16.9%	75.0%	-6.3	-6.2%
KAPSIKAM
WoW	18 118	-1.1%	2.8%	0	11 443 862	-0.4%	4.1%	0.1	-2.6%
MoM	79 634	-16.5%	2.9%	-0.2	49 313 502	-11.5%	4.1%	-0.1	-11.7%
YTD	108 165	1.5%	2.9%	-0.1	67 290 823	59.0%	4.1%	1	5.8%
MAT	872 213	-14.1%	2.4%	-0.4	436 190 291	5.8%	3.0%	0.1	0.3%
MILDRONATE
WoW	51 148	-3.0%	12.8%	0.1	48 576 357	-2.5%	15.7%	0.1	-3.0%
MoM	203 979	-13.0%	12.3%	-0.5	192 309 932	-9.7%	15.1%	-0.6	-10.3%
YTD	285 062	-7.6%	8.6%	-1	269 174 502	22.6%	10.8%	-0.6	3.6%
MAT	2 829 601	-30.6%	9.7%	-2.9	2 255 826 327	-15.1%	11.5%	-2.4	-9.6%
SULFARGIN
WoW	1 948	-1.0%	0.5%	0	1 404 499	1.8%	0.9%	0	-4.6%
MoM	9 424	-6.2%	0.6%	0	6 473 150	-2.0%	1.0%	0	-4.1%
YTD	12 505	4.4%	0.6%	-0.1	8 675 161	32.9%	0.9%	0	21.7%
MAT	128 318	-6.1%	0.7%	-0.1	74 617 318	3.1%	1.0%	-0.1	6.3%
VIPROSAL
WoW	15 248	2.0%	2.3%	0.1	8 648 772	3.1%	2.9%	0.2	-2.4%
MoM	65 056	-12.7%	2.3%	0	35 989 869	-4.5%	2.9%	0.1	-11.9%
YTD	88 789	3.5%	2.3%	0	49 397 936	55.7%	2.9%	0.7	5.2%
MAT	815 543	-22.3%	2.2%	-0.6	333 819 373	-20.4%	2.2%	-0.6	-0.7%

YTD

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	9 274	-18.5%	40.7%	-10.2	5 807 140	11.4%	78.0%	-2.4	1.9%
KAPSIKAM	108 165	1.5%	2.9%	-0.1	67 290 823	59.0%	4.1%	1	5.8%
MILDRONATE	285 062	-7.6%	8.6%	-1	269 174 502	22.6%	10.8%	-0.6	3.6%
SULFARGIN	12 505	4.4%	0.6%	-0.1	8 675 161	32.9%	0.9%	0	21.7%
VIPROSAL	88 789	3.5%	2.3%	0	49 397 936	55.7%	2.9%	0.7	5.2%

MAT

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	71 313	-30.8%	38.6%	-13.7	40 280 279	-16.9%	75.0%	-6.3	-6.2%
KAPSIKAM	872 213	-14.1%	2.4%	-0.4	436 190 291	5.8%	3.0%	0.1	0.3%
MILDRONATE	2 829 601	-30.6%	9.7%	-2.9	2 255 826 327	-15.1%	11.5%	-2.4	-9.6%
SULFARGIN	128 318	-6.1%	0.7%	-0.1	74 617 318	3.1%	1.0%	-0.1	6.3%
VIPROSAL	815 543	-22.3%	2.2%	-0.6	333 819 373	-20.4%	2.2%	-0.6	-0.7%

WoW

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	1 488	-12.0%	38.6%	-4.1	918 076	-12.3%	76.1%	-3.3	-2.7%
KAPSIKAM	18 118	-1.1%	2.8%	0	11 443 862	-0.4%	4.1%	0.1	-2.6%
MILDRONATE	51 148	-3.0%	12.8%	0.1	48 576 357	-2.5%	15.7%	0.1	-3.0%
SULFARGIN	1 948	-1.0%	0.5%	0	1 404 499	1.8%	0.9%	0	-4.6%
VIPROSAL	15 248	2.0%	2.3%	0.1	8 648 772	3.1%	2.9%	0.2	-2.4%

MoM

Brand	Volume, packs	Change, %	MS Volume	Change, p.p.	Value, rur	Change, %	MS Value	Change, p.p.	Cat. Volume Change, %
APILAC	6 831	23.9%	41.0%	7.5	4 298 274	25.2%	78.3%	5.9	1.1%
KAPSIKAM	79 634	-16.5%	2.9%	-0.2	49 313 502	-11.5%	4.1%	-0.1	-11.7%
MILDRONATE	203 979	-13.0%	12.3%	-0.5	192 309 932	-9.7%	15.1%	-0.6	-10.3%
SULFARGIN	9 424	-6.2%	0.6%	0	6 473 150	-2.0%	1.0%	0	-4.1%
VIPROSAL	65 056	-12.7%	2.3%	0	35 989 869	-4.5%	2.9%	0.1	-11.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года

MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year

MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

KAPSIKAM

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

MILDRONATE

VALUE & VOLUME DYNAMICS

VOLUME

VALUE

MS VOLUME

MS VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

SULFARGIN

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

APILAC

BRAND VALUE & VOLUME DYNAMICS

MS VOLUME

MS VALUE

VOLUME

VALUE

SKU VOLUME DYNAMICS

VOLUME MAT

VOLUME YTD

VOLUME WoW

VOLUME MoM

MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)

MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца