Update: 19.02.2024

Last week: 6 week 2024 (05.02.2024 - 11.02.2024)

Last full month: January 2024


BRAND PORTFOLIO PERFORMANCE

One-pager

Time period Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC
WoW 1 488 -12.0% 38.6% -4.1 918 076 -12.3% 76.1% -3.3 -2.7%
MoM 6 831 23.9% 41.0% 7.5 4 298 274 25.2% 78.3% 5.9 1.1%
YTD 9 274 -18.5% 40.7% -10.2 5 807 140 11.4% 78.0% -2.4 1.9%
MAT 71 313 -30.8% 38.6% -13.7 40 280 279 -16.9% 75.0% -6.3 -6.2%
KAPSIKAM
WoW 18 118 -1.1% 2.8% 0 11 443 862 -0.4% 4.1% 0.1 -2.6%
MoM 79 634 -16.5% 2.9% -0.2 49 313 502 -11.5% 4.1% -0.1 -11.7%
YTD 108 165 1.5% 2.9% -0.1 67 290 823 59.0% 4.1% 1 5.8%
MAT 872 213 -14.1% 2.4% -0.4 436 190 291 5.8% 3.0% 0.1 0.3%
MILDRONATE
WoW 51 148 -3.0% 12.8% 0.1 48 576 357 -2.5% 15.7% 0.1 -3.0%
MoM 203 979 -13.0% 12.3% -0.5 192 309 932 -9.7% 15.1% -0.6 -10.3%
YTD 285 062 -7.6% 8.6% -1 269 174 502 22.6% 10.8% -0.6 3.6%
MAT 2 829 601 -30.6% 9.7% -2.9 2 255 826 327 -15.1% 11.5% -2.4 -9.6%
SULFARGIN
WoW 1 948 -1.0% 0.5% 0 1 404 499 1.8% 0.9% 0 -4.6%
MoM 9 424 -6.2% 0.6% 0 6 473 150 -2.0% 1.0% 0 -4.1%
YTD 12 505 4.4% 0.6% -0.1 8 675 161 32.9% 0.9% 0 21.7%
MAT 128 318 -6.1% 0.7% -0.1 74 617 318 3.1% 1.0% -0.1 6.3%
VIPROSAL
WoW 15 248 2.0% 2.3% 0.1 8 648 772 3.1% 2.9% 0.2 -2.4%
MoM 65 056 -12.7% 2.3% 0 35 989 869 -4.5% 2.9% 0.1 -11.9%
YTD 88 789 3.5% 2.3% 0 49 397 936 55.7% 2.9% 0.7 5.2%
MAT 815 543 -22.3% 2.2% -0.6 333 819 373 -20.4% 2.2% -0.6 -0.7%

YTD

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 9 274 -18.5% 40.7% -10.2 5 807 140 11.4% 78.0% -2.4 1.9%
KAPSIKAM 108 165 1.5% 2.9% -0.1 67 290 823 59.0% 4.1% 1 5.8%
MILDRONATE 285 062 -7.6% 8.6% -1 269 174 502 22.6% 10.8% -0.6 3.6%
SULFARGIN 12 505 4.4% 0.6% -0.1 8 675 161 32.9% 0.9% 0 21.7%
VIPROSAL 88 789 3.5% 2.3% 0 49 397 936 55.7% 2.9% 0.7 5.2%

MAT

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 71 313 -30.8% 38.6% -13.7 40 280 279 -16.9% 75.0% -6.3 -6.2%
KAPSIKAM 872 213 -14.1% 2.4% -0.4 436 190 291 5.8% 3.0% 0.1 0.3%
MILDRONATE 2 829 601 -30.6% 9.7% -2.9 2 255 826 327 -15.1% 11.5% -2.4 -9.6%
SULFARGIN 128 318 -6.1% 0.7% -0.1 74 617 318 3.1% 1.0% -0.1 6.3%
VIPROSAL 815 543 -22.3% 2.2% -0.6 333 819 373 -20.4% 2.2% -0.6 -0.7%

WoW

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 1 488 -12.0% 38.6% -4.1 918 076 -12.3% 76.1% -3.3 -2.7%
KAPSIKAM 18 118 -1.1% 2.8% 0 11 443 862 -0.4% 4.1% 0.1 -2.6%
MILDRONATE 51 148 -3.0% 12.8% 0.1 48 576 357 -2.5% 15.7% 0.1 -3.0%
SULFARGIN 1 948 -1.0% 0.5% 0 1 404 499 1.8% 0.9% 0 -4.6%
VIPROSAL 15 248 2.0% 2.3% 0.1 8 648 772 3.1% 2.9% 0.2 -2.4%

MoM

Brand Volume, packs Change, % MS Volume Change, p.p. Value, rur Change, % MS Value Change, p.p. Cat. Volume Change, %
APILAC 6 831 23.9% 41.0% 7.5 4 298 274 25.2% 78.3% 5.9 1.1%
KAPSIKAM 79 634 -16.5% 2.9% -0.2 49 313 502 -11.5% 4.1% -0.1 -11.7%
MILDRONATE 203 979 -13.0% 12.3% -0.5 192 309 932 -9.7% 15.1% -0.6 -10.3%
SULFARGIN 9 424 -6.2% 0.6% 0 6 473 150 -2.0% 1.0% 0 -4.1%
VIPROSAL 65 056 -12.7% 2.3% 0 35 989 869 -4.5% 2.9% 0.1 -11.9%

REFERENCE (RUS)

ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда

REFERENCE (ENG)

ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the* last full month* and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

VIPROSAL


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "VIPROSAL"

SKU #1

## [1] "VIPROSAL B UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "VIPROSAL B UNGUENT FOR EXT USE 50 G #1"

SKU #3

## [1] "VIPROSAL B UNGUENT FOR EXT USE 75 G #1"

MS OF COMPETITORS: VIPROSAL COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


KAPSIKAM


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "KAPSIKAM"

SKU #1

## [1] "KAPSIKAM UNGUENT FOR EXT USE 30 G #1"

SKU #2

## [1] "KAPSIKAM UNGUENT FOR EXT USE 50 G #1"

MS OF COMPETITORS: KAPSIKAM COMPETITORS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


MILDRONATE


VALUE & VOLUME DYNAMICS

VOLUME


VALUE

MS VOLUME

MS VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

TRPS vs SALES (weekly)

Total Sales

## [1] "MILDRONATE"

SKU #1

## [1] "MILDRONATE CAPS 250 MG #20"

SKU #2

## [1] "MILDRONATE CAPS 250 MG #40"

SKU #3

## [1] "MILDRONATE CAPS 500 MG #30"

SKU #4

## [1] "MILDRONATE CAPS 500 MG #60"

SKU #5

## [1] "MILDRONATE CAPS 500 MG #90"

MS OF COMPETITORS: CARDIOLOGICAL PREPARATIONS BASED ON MELDONIUM

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


SULFARGIN


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

TRPS vs SALES (weekly)

Total Sales

## [1] "SULFARGIN"

SKU #1

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 15 G #1"

SKU #2

## [1] "SULFARGIN UNGUENT FOR EXT USE 1% 50 G #1"

MS OF COMPETITORS: TREATMENT OF WOUNDS AND BURNS

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)


APILAC


BRAND VALUE & VOLUME DYNAMICS

MS VOLUME


MS VALUE

VOLUME

VALUE


SKU VOLUME DYNAMICS

VOLUME MAT


VOLUME YTD

VOLUME WoW

VOLUME MoM


MEDIA COSTS vs SALES (monthly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

TRPS vs SALES (weekly)

Total Sales

## [1] "APILAC"

SKU #1

## [1] "APILAC TABS 10 MG #25"

SKU #2

## [1] "APILAC TABS 10 MG #50"

MS OF COMPETITORS: APILAC

MS VOLUME (weekly)


MS VALUE (weekly)

MS VOLUME (monthly)

MS VALUE (monthly)

REFERENCE

[RUS] ОБОЗНАЧЕНИЯ

WoW - Week Over Week - показатели для сравнения результатов текущей и предыдущей недели

MoM - Month Over Month - показатели для сравнения результатов последнего полного месяца и предыдущего полного месяца

YTD - Year to Date - показатели для сравнения результатов за период времени, начинающийся с первого дня текущего календарного года до текущей даты с результатами за сопоставимый период прошлого года

MAT - Moving Annual Total - показатели для сравнения результатов за период 12 месяцев, с датой окончания на последней доступной неделе, с результатами за сопоставимый период прошлого года


MS - Market Share - Доля рынка = (Продажи бренда / Продажи категории)*100%

Change, % = (Продажи бренда за последний период / Продажи бренда за предыдущий период - 1)*100%

Change, p.p. = Доля бренда на рынке за последний период - Доля бренда на рынке за предыдущий период (выражается в процентных пунктах)

Cat. Volume Change, % = (Продажи категории в упаковках за последний период / Продажи категории в упаковках за предыдущий период - 1)*100%

Каждая категория собрана специально для каждого бренда и включает в себя бренд и его конкурентов

Список конкурентов можно найти в разделе "MS of competitors" в блоке каждого бренда


[ENG] ABBREVIATIONS

WoW - Week Over Week - indicators for comparing the results of the current and previous week

MoM - Month Over Month - indicators for comparing the results of the last full month and previous full month

YTD - Year to Date - indicators for comparing the results of the period of time beginning the first day of the current calendar year up to the current date with the results of the comparable period last year

MAT - Moving Annual Total - indicators for comparing the results of the period, being 12 month period ending on the last week with the results of the comparable period last year


MS - Market Share - (Brand Sales / Category Sales)*100%

Change, % = (Brand Sales of the last period / Brand Sales of the previous period - 1)*100%

Change, p.p. = Brand Market Share of the last period - Brand Market Share of the previous period (expressed in percentage points)

Cat. Volume Change, % = (Category Sales in packs of the last period / Category Sales in packs of the previous period - 1)*100%

Each category is created specifically for each brand and includes the brand and its competitors

The list of competitors can be found in the subsection "MS of competitors" in sections for each brand

DATA SOURCES:

DSM: Sales

Palomars: TRPs

MI: Fact Digital Costs

MI Estimated Costs: TV costs